Elelù Beauty

Born from a personal journey of transformation, Elelù Beauty was founded by Margherita after a career in marketing and a period of personal challenges. Guided by a renewed sense of purpose, she sought a life built on quality—of time, of relationships, and of the ingredients we use on our skin. Named after her twin daughters, Elelù represents a profound family connection and a commitment to a more sustainable and mindful way of living.

The brand name itself evokes the French word “élire”, meaning “to choose”—a symbol of the brand’s mission to empower consumers to choose products that are both effective and sustainable.

Driven by a circular and ethical approach, Elelù transforms what is considered plant waste into precious cosmetic ingredients, embracing upcycling as a key pillar of its sustainability ethos. With a strong focus on Made in Italy ingredients, the brand celebrates artisanal craftsmanship, scientific innovation, and natural efficacy.

Every product is a sensory journey, inspired by the colors, textures, and fragrances of the Mediterranean coast—a tribute to the richness of nature and the simplicity of authentic skincare. Elelù Beauty believes in nurturing the skin with gentle, high-performance formulas that respect the planet and honor the uniqueness of every woman.

Imprint:
Elu’ Beauty
Piazza del Plebiscito 2
60121 Ancona – Italy